What sponsorships actually pay.
Real numbers from real sponsor deals, anonymized and aggregated — plus the pricing model we publish in the open. Free to cite, free to download.
Live from the product
Aggregated across every account. A figure is published only once its underlying sample reaches 20 observations — smaller samples can re-identify a customer, so they are withheld rather than shown as a range.
The live dataset is still below the k-anonymity floor.
Publishing now would mean deriving numbers from too few accounts. The model below is public today, and these stats switch on automatically as usage grows — the page needs no one to update it.
Our pricing model, in the open.
This is the effective-CPM band model behind the free rate-card generator — not observed customer data. We publish it so you can sanity-check any quote, including ours.
Effective CPM by niche
- Business & finance$45
- Tech & SaaS$40
- Marketing & growth$38
- Health & fitness$30
- Education & careers$28
- Creator economy$26
- General interest$20
Placement weight
- Primary sponsorTop of issue — exclusive×1
- Secondary sponsorMid-issue placement×0.6
- Classified / one-linerText link in a roundup×0.35
Price ≈ (reach ÷ 1,000) × niche CPM × placement weight, with a $50 floor.
Where deals sit
Pipeline stage mix across every tracked sponsor.
| Stage | Deals |
|---|---|
| Confirmed | 1 |
| Renewed | 1 |
Methodology
- • Deal values are USD only; other currencies are excluded, not converted.
- • Medians and means are computed over tracked deals with a value > 0.
- • Renewal rate counts renewed deals against renewed + churned (deals still in flight are excluded).
- • Generated September 20, 2026.
Privacy
- • Only counts, medians, and averages — never a row.
- • k-anonymity floor of 20: below it, a figure is withheld.
- • No names, emails, publications, or sponsor companies.
- • Want your data out? Contact us — deletion propagates to next month's aggregate.
Beat these numbers with your own pipeline.
KeelStack tracks the deals, fires the renewal reminders, and produces the report — so your numbers land on the good side of this page.